August 21, 2023
Article translated and edited by: Adisorn Suksomat,
review and proofreading: Kom Thanon Sukchasakul
Portrait of Canadian Prime Minister Justin Trudeau Take your son and daughter to the Oppenheimer and Barbie movies without falling out of style. Indicates Barbenheimer’s unstoppable strength, the film industry phenomenon of the year 2023, when the screenings of different films collide. One story tells of the biography of the scientist who created the atomic bomb. (Oppenheimer) and another story about the joyful adventures of a girl doll (Barbie) became a film screening that has been watched around the world.
The online world is full of topics about Barbenheimer. Praise, criticism, analysis, fault finding are inevitably part of everyday conversation. It is considered a word-of-mouth promotion of movies supported by a group of movie fans. No matter how many advertising budgets the manufacturer spends can not generate interest to this extent
Justin Trudeau Barbenheimer Island
beginning of controversy
unbelievable The origins of the Barbenheimer phenomenon began with a conflict between Oppenheimer director Christopher Nolan and Warner Bros. Pictures, the distributor of Barbie.
Christopher Nolan has been a longtime director with Warner Bros. Pictures spanning 18 years, from Insomnia (2002) to Tenet (2020).
Christopher Nolan’s breaking point with Warner Bros. Pictures came at the end of 2020, when Warner Bros. Pictures announced it would bring 17 movies set to release in 2021 on HBO Max, its streaming service. company after the revenue from showing movies in theaters has been severely affected from lockdown measures during the epidemic of the COVID-19 virus
The plan drew the ire of Christopher Nolan, who criticized it as destroying the film industry as a whole.
Works by Christopher Nolan, who previously worked with Warner Bros. Pictures.
Although Warner Bros. Pictures scrapped those plans in May 2021, Christopher Nolan has already started discussions with other rival film companies. Before announcing in September 2021 that his next film project, Oppenheimer, will be distributed by Warner Bros. Pictures’ rival Universal Pictures.
The deal Christopher Nolan has received from Universal Pictures includes:
1) $100 million film budget
2) Full creative control 3) 20% income from movie
screenings
4) The camp will not launch new movies in the 3 weeks before and after during the results. His work is currently showing in theaters
5) 100-day theatrical guarantee before release on streaming services.
It wasn’t until October 2021 that Universal Pictures announced the release of the Oppenheimer movie on July 21, 2023.
Warner Bros. response methods
Originally, Warner Bros. Pictures’ July 21, 2023 screening program was for the little comedy Coyote vs. Acme.
But in April 2022, Warner Bros. Pictures changed its program on that date with the release of its flagship film Barbie.
This action has been watched by Hollywood circles as It’s revenge for a famous director who turns to work with a rival film company. It’s well known that Christopher Nolan regularly chooses to release most of his works in mid-July (from The Dark Knight (2008) to Tenet (2020), with the exception of Interstellar, which releases late. 2014)
Bringing Barbie out on the same day as Oppenheimer poses a direct challenge to the famous director.
Warner Bros. executives have denied the revenge allegations. He also confirmed that there was a need for reconciliation with Christopher Nolan, but box office experts noted that if Warner Bros. really wanted to reconcile with Christopher Nolan, why wouldn’t the release date of Barbie be delayed? leave for another day
Despite reports that Christopher Nolan was annoyed by Warner Bros.’s thwarting plot, media interviews turned positive. When the big director sees that the projection collides with the big movie in different genres. Make movie fans have a variety of movies to choose from. This is a direct result for the cinema.
Mamma Mia! and The Dark Knight
Counterprogramming
The Oppenheimer and Barbie clash is seen as one strategy. Counterprogramming Or bringing movies of different genres to be screened on the same day To stimulate the interest of movie fans who are not the target audience of the movie directly.
Universal Pictures previously had successful 2002 collisions with different genres, including the sci-fi blockbuster Star Wars: Episode II – Attack of the Clones and the comedy-drama About a Boy. Hugh Grant’s Little Comedy Made $130 Million Worldwide on a $30 Million Budget
Back in 2008, Christopher Nolan had the experience of pitting his work against the lighthearted genre. That year was a clash between The Dark Knight, Nolan’s work with Warner Bros., and Mamma Mia! Universal Pictures musical film
A meme from Barbenheimer.
online trend
The first time the word Barbenheimer appeared online. Taken from a Twitter post from Next Best Picture, a news tracking site for film awards, on April 15, 2022.
Not long after, the word Barbenheimer became a buzzword online. There was a widespread trend of creating memes from both movies.
As the movie’s release date approaches The idea encouraged Oppenheimer and Barbie to be seen in pairs, to the point that both films should be seen as a double feature or two movies side by side. Leading to the presentation of the theory that which movie should be watched first
The Strike of the Writers Guild and the Actors Guild in Hollywood
The Hollywood Situation Before Barbenheimer
Before Oppenheimer and Barbie’s screening, Hollywood was in dire straits. When many movies are expected to be hits of the year Instead, the box office revenue was less than expected for several consecutive stories. From blockbusters like Fast X, The Little Mermaid, Mission: Impossible, Ant-Man, Elemental to the gross flops like The Flash and Indiana Jones and the Dial of Destiny.
2023 is also the year that Hollywood faces a series of strikes from the Writers Guild and the Actors Guild. Affect future film production projects. When many projects have to postpone filming or postpone the screening program completely
July 21, 2023
Before release date, box office experts estimated that Barbie and Oppenheimer would both be successful in their debuts. But the income on the actual screening day was much higher than estimated.
Barbie debuted as a box office champion. It grossed $162 million in its first weekend in North America. This exceeded the estimated estimate of $160 million.
This makes Barbie the highest-grossing Hollywood film of 2023 and also the highest-grossing female-directed film.
Oppenheimer debuts as a box office runner-up. It grossed $82 million in its first weekend in North America. This exceeded the estimated estimate of $77 million.
With $82 million, Oppenheimer is the second highest-grossing film to ever fail to win the box office (behind Inside Out, which missed out on 2015’s Jurassic World).
Barbie and Oppenheimer’s fiery debut marked the first time in history that a film opened to more than $100 million and $80 million in the same week.
The Barbenheimer’s success also resulted in AMC, the largest movie theater chain in the United States. Breaking the record for film screening revenue in the past 103 years of operation.
There are only 30 IMAX 70mm movie theaters around the world.
Fan interest in Oppenheimer also comes from watching it through IMAX screens.
Although there are 411 IMAX screens in the country in the United States, IMAX theaters account for 26% of the North American opening revenue. Because tickets are sold out almost every round. Even in the showtimes around 1am and around 6am
IMAX CEO Rich Gelfond described Oppenheimer as a phenomenon unmatched by any other film. The popularity of watching movies on IMAX screens is happening all over the world. Even the showtime at 4am still sells out the tickets. Some movie fans traveled for hours across the state to see Oppenheimer at only 19 IMAX 70mm theaters in the United States and 30 worldwide.
Movie phenomenon of the year 2023
information from website According to Boxofficemojo on August 21, 2023, Barbie grossed $1.279 million worldwide. It is the second highest-grossing film of 2023, while Oppenheimer grossed $717 million worldwide. held the position of the 4th highest-grossing film
According to a PostTrak survey, 65% of Barbie’s viewers were female film fans at launch, with 40% of ticket buyers under the age of 25.
While 62% of Oppenheimer’s premiere audience was male film fans, 63% of ticket buyers were over 25.
The report found that Oppenheimer’s gross of $4.98 million in its opening run. Also from Barbie movie fans who had to see Oppenheimer because Barbie movie screenings were sold out.
National Association of Theater Operators (NATO) President and CEO Michael O’Leary told AP that Barbie and Oppenheimer’s debut week was a historic achievement and a positive impact on the film industry. Collectively, Barbenheimer encourages the public to know that there is something great that is being talked about and that everyone wants to be involved in it.
Jeff Goldstein, president of domestic distribution at Warner Bros., admits that the Barbenheimer movement has benefited both films. Everyone in the movie industry benefits. It was a great marketing campaign like never before. and will be known in the movie industry forever
References :
https://en.wikipedia.org/wiki/Barbenheimer
https://www.boxofficemojo.com/year/world/?ref_=bo_nb_hm_tab
https://apnews.com/article/barbie-oppenheimer-barbenheimer-box-office -3ff25c0a3acf7b568866c2ff307d0108
https://www.entrepreneur.com/business-news/amc-ticket-sales-make-history-thanks-to-barbie-oppenheimer/456784
https://www.ndtv.com/feature/barbie-with -son-oppenheimer-with-daughter-justin-trudeau-completes-barbenheimer-4282969
If you get anything Don’t continue sharing sent to check with “Sure and Share Center”
LINE :: @SureAndShare or click http://line.sure.guru
FB :: https://www.facebook.com/SureAndShare
YouTube :: https://www.youtube.com/@ SureAndShare
Twitter :: https://www.twitter.com/SureAndShare
IG :: https://instagram.com/SureAndShare
Website :: http://www.sure before share.com
TikTok :: https://www. tiktok.com/@sureandshare
Sign up for free Sure and Share Newsletter delivered to your email inbox every week :: https://i.sure.guru/sureandshareNewsletter
Note: Advertisements appearing on this website. Display results automatically from advertising service companies. It is not a support or promotion from the sure center before sharing in any way.
Source: Thai News Agency