Ministry initiates idea-pitching event at super-priority destinations


The Tourism and Creative Economy Ministry has launched the ‘Pitching Independent Tourism Entrepreneurship 2022’ online activities for five Indonesian super-priority destinations.

On Tuesday, the idea-pitching event was held at Lake Toba, North Sumatra, and Bali.

The activity provided an opportunity to 44 micro, small, and medium enterprises (MSMEs) to introduce their products and business development plans to 41 potential investors through pitch deck presentations.

“MSME players must be able to introduce their products and development plans to investors through pitch deck presentations. Remember, this pitching can determine the moment of truth,” Minister of Tourism and Creative Economy, Sandiaga Uno, said here on Tuesday.

During the pitching session, he explained, the work scheme offered includes access to capital such as venture capital, equity crowdfunding, and Corporate Social Responsibility (CSR).

The second work scheme is access to marketing, comprising modern marketing, department stores, export aggregators, and associations/communities, he added.

“MSMEs, as national economic drivers, need to be facilitated thoroughly by the government, especially when they are able to create employment,” Uno said.

Based on data from the Ministry of Cooperatives and SMEs, the number of MSMEs has currently reached 64.19 million, with their contribution to the gross domestic product (GDP) reaching 61.97 percent or Rp8,573.89 trillion.

Meanwhile, MSMEs absorb 97 percent of the total workforce and 60.4 percent of the total investment in the country, according to the ministry’s data.

The implementation of the pitching event will be divided into four sessions, with Session I covering Lake Toba and Bali. Session II will be at Mandalika in West Nusa Tenggara on April 20.

Session III on April 21 will take place at Likupang in North Sulawesi and Labuan Bajo in East Nusa Tenggara, and the last session on April 25 will be at Borobudur in Central Java.

Source: Antara News