The ‘Proud of Made in Indonesia Products’ movement (Gernas BBI) is expected to encourage, revive, and restore the village and national economy, Minister of Villages, Development of Disadvantaged Regions and Transmigration Abdul Halim Iskandar has said.
“Gernas BBI has helped, stimulated, and inspired small- and medium-sized micro enterprises (MSMEs), village-owned enterprises, and joint-village-owned enterprises to grow and push village growth as well as recover the national economy,” he informed at the launch of the Gernas BBI ‘Go Borneo’ initiative in Samarinda, East Kalimantan on Tuesday.
For the Samarinda Gernas BBI, the Village Minister will serve as the campaign manager and collaborate with state-run oil and gas firm PT Pertamina, Bank Indonesia (BI), and the provincial government of East Kalimantan, which will serve as the brand ambassador.
In addition, East Kalimantan’s Gernas BBI will also involve district and city governments, as well as the private sector, the minister informed.
Under the leadership of the Coordinating Minister for Maritime Affairs and Investment Luhut Binsar Pandjaitan the movement has been able to help 6.07 million MSMEs and village-owned enterprises use digital platforms this year so that they have a broader scope of marketing, Iskandar said.
The number of MSMEs and village-owned enterprises entering the digital platforms has doubled compared to last year, he added.
“Gernas BBI in 2020 managed to raise more than 3.8 million MSMEs and village-owned enterprises into digital platforms,” the minister disclosed.
The theme of “Go Borneo” for Samarinda Gernas BBI is meant to promote the spirit of introducing, developing, advancing, and expanding the marketing of East Kalimantan MSMEs and village-owned products, Iskandar said.
Efforts will be made to market the products by utilizing e-commerce in response to the community’s new shopping habits, he noted.
For the villages, the “Go Borneo” theme aligns with the eighth goal of Village SDGs, which is uniform economic growth in villages, he said.
“It is followed by the twelfth purpose of the Village SDGs, which is the environment-aware village’s consumption and production,” he added.
Source: Antara News