Bangkok: Hong Thai Herbal Co., Ltd., the esteemed manufacturer of the Hong Thai brand herbal inhaler, has achieved a significant milestone by winning the Asia Pacific Enterprise Awards (APEA) 2025 Inspirational Brand Award. This accolade further solidifies the success of its Thai herbal business on a regional scale.
According to Thai News Agency, the prestigious awards ceremony took place on August 22, 2025, during the APEA 2025 Thailand Awards Ceremony and Gala Dinner. The event was hosted on the third floor of Athenee Crystal Hall, The Athenee Hotel, a Luxury Collection Hotel in Bangkok. It was attended by numerous entrepreneurs and business leaders from various industries across the Asia Pacific region.
Organised by Enterprise Asia, a leading non-profit organisation in Asia, the Inspirational Brand Award is dedicated to celebrating brands that generate social impact through sustainable business practices, continuous innovation, and industry leadership.
Mr. Thiraphong Rabuetham, founder and president of Hong Thai Herbal Products Co., Ltd., shared insights into the company's journey. Over the past two decades, Hong Thai began with a modest capital of just 200 baht, driven by a commitment to innovation with a unique herbal inhaler formula. This dedication has resulted in sales reaching hundreds of millions without the reliance on advertising or influencers. The company has expanded its distribution channels nationwide and is preparing to become a leading herbal brand with over 600 employees by 2024. Plans are also underway to open a GMP ASEAN-certified factory to support their expansion into the export market.
The receipt of the APEA 2025 Inspirational Brand Award highlights Hong Thai's dedication to preserving Thai herbal wisdom while advancing product development and professional management, thereby creating value for consumers and inspiration for society.
Mr. Thiraphong expressed his gratitude, stating, "This award is not only an honor for the Hong Thai brand but also a great encouragement that reinforces the fact that doing business with heart, sincerity, and sustainability can inspire our team, customers, and society. We will continue to develop Thai herbal innovations and promote Thailand's soft power to the world."