Bangkok: Muang Thai Life Assurance has secured two prestigious international awards, underscoring its role as a frontrunner in digital innovation within the insurance sector.
According to Thai News Agency, Muang Thai Life Assurance has been honored with the ITC Asia Awards 2024 in the Digital Insurer Award category and the World's Digital Insurance Awards 2024 in the Global Insurer Innovation Awards category, presented by The Digital Insurer (TDI). This marks the first occasion the company has attained both accolades, highlighting its achievement in crafting a digital business model that effectively engages customers.
Mr. Sara Lamsam, CEO of Muang Thai Life Assurance Public Company Limited, emphasized the company's commitment to evolving in various areas such as products, services, personnel, and operational processes. He noted that integrating innovation and digital technology into business operations is crucial for enhancing work efficiency and truly understanding customer needs, which are vital for the organization's sustainable growth in the digital era.
The ITC Asia Awards 2024, part of the InsureTech Connect Asia (ITC Asia) event, celebrate innovation excellence and advance the insurance industry within the region. Muang Thai Life Assurance earned the Digital Insurer Award for its project 'Selling Insurance via LINE BK,' which focuses on making insurance accessible to all customer groups by providing the right product at the right price on a familiar and user-friendly platform, developed in partnership with LINE BK.
Additionally, the company received The World's Digital Insurance Awards 2024, hosted by The Digital Insurer (TDI). Muang Thai Life Assurance was recognized at the Asia Pacific Region level and emerged as the Global Winner in the Global Insurer Innovation Awards category, with the selection process involving a regional judging panel and votes from TDI members worldwide.
The TDI Awards aim to acknowledge innovative projects that create value and establish new digital business models. This year's entries came from various regions, including Asia Pacific, Europe, the Middle East, Africa, and the Americas.
Mr. Sara concluded that these awards demonstrate Muang Thai Life Assurance's vision to modernize the life insurance industry and meet consumer needs in the digital age. They also highlight the capability of Thai organizations to develop globally recognized innovations. This achievement is a significant step for the company in becoming an innovative organization dedicated to delivering sustainable value to customers, partners, and society.