Bangkok: Thai marketing agency, (u/n)branded., has signed a Memorandum of Understanding (MoU) with MW Inc., a Japanese marketing strategy consultancy, to collaborate on developing cross-border marketing and communication strategies, strengthening Thai-Japanese business potential, and expanding opportunities in Southeast Asia.
According to Thai News Agency, this collaboration combines the strengths of both organizations. (u/n)branded. specializes in branding strategies, communications, digital marketing, and the use of AI to enhance business potential, while MW Inc. has a strong business network and deep understanding of the Japanese market. This enables both parties to effectively develop strategies that address both cultural and commercial dimensions.
Sasinan Allmand, Country Director of (u/n)branded., Thailand, mentioned that this collaboration will help international brands enter the Thai market more easily and efficiently, with support from a team that understands both the market and consumer behavior. At the same time, it will provide Thai businesses with more channels and readiness to expand into the Japanese market through strategies that meet and align with consumer needs.
Masanori Watanabe, CEO of MW Inc., stated that (u/n)branded's strategic strengths and capabilities in leveraging cutting-edge digital technology and creativity will strengthen the network of Japanese organizations and enhance the competitiveness of customers in both countries in the Southeast Asian market, one of the world's highest growth potential regions.
The collaboration will cover international marketing campaigns, cultural knowledge exchange, and in-depth consumer studies in each country, aiming to produce measurable results and further cement Thailand and Japan's regional role. This collaboration reflects (u/n)branded's vision as a professional international agency ready to elevate Thailand's marketing communications standards by combining creativity, digital tools, and AI technology to create long-term value and growth for brands and businesses.