TCG supports Soft Power

TCG supports Soft Power Jewelry Lamphun to raise the level of “handicrafts” to “industrial handicrafts.”

Mr. Sittikorn Direksuntorn, Director and General Manager Small Business Credit Guarantee Corporation (TCG) visited Lamphun Province. Inspect customer business operations at TCG's loan guarantees. Meet with the executives of F and R Jewelry Company Limited, a major manufacturer and exporter of 0EM jewelry for the world's leading brands and the brand "De Lann" (De Lann) located in the Industrial Estate, Lamphun Province. Visit the production line From the upstream process to the downstream process

Mr. Chakrin Wangwiwat, Chairman of the Federation of Thai Industries Chiang Mai Province Suggest and acknowledge ways to drive the economy in the northern region, business opportunities, and creating added business value. By accelerating the upgrade of Thai soft power from "handicrafts" to "industrial handicrafts" by hiring and developing labor skills in the area. The Chairman of the Chiang Mai Industrial Council believes in the skill potential of northern technicians. They are outstanding and have skills in art and handicrafts, able to develop product quality. Including raising the level of design and production until it is accepted at the world level.

F and R Jewelry Company is one of the 800,000 SME entrepreneurs that TCG provides loan guarantee support. Help customers access loans and capital. Entered into a joint venture with BIJOUX FIX SA, France. (Currently CARMAFIX SA Company) established a jewelry factory in the Lamphun Industrial Estate. Most recently in 2022, TCG supported loan guarantees. In the TCG SMEs credit guarantee project, the company aims to raise the level of the organization by using the BCG model to further develop the business. Focus on reducing the amount of waste to Zero Waste, reducing steps in the production process. Design according to customer needs. In 2023, the company invested in Solar Cell to use solar energy in the factory, reducing electricity costs and helping save the business's electricity costs.

Source: Thai News Agency