Government spokesman reveals that the Prime Minister supports the success of Mae Hong Son, Trang, and Ayutthaya, which are trending as the most popular destinations and accommodations for tourists around the world. The government is ready to continuously stimulate the tourism sector, joining forces with the private sector. Promote the project 'Amazing Thailand 365 days, wonderful cities worth visiting', create a digital platform, open a website to organize trips, follow the calendar/tourism activities throughout Thailand, promote Thai tourism all year round. Mr. Chai Wachirong, spokesman for the Prime Minister's Office, revealed information on tourism trends in Thailand from Airbnb, a popular accommodation booking platform among tourists, which found significant changes in tourists' destination selection. Provinces that are not major tourist attractions (attractive cities) have begun to receive more attention, in line with the tourism stimulus measures of Mr. Settha Thavisin, the Prime Minister, who wants to expand tourist attractions in the country to have a variety of selling points, not just major cities. The top 3 provinces are Mae Hong Son, Trang, and Ayutthaya, as well as other regions such as the lower South and the Northeast, which have also become increasingly popular. The government has collaborated with Line and relevant agencies to organize the "Amazing Thailand 365 Days, Amazing Tourist Cities" project to facilitate tourists to organize their travel trips using Generative AI technology to help plan their travel to suit their needs, including following the calendar/tourism activities throughout Thailand on the website https://amazingthailand365.tourismthailand.org, along with special promotions and travel deals to allow continuous travel throughout Thailand all year round, 365 days a year. The Prime Minister's Office spokesperson said that Airbnb's travel trends in Thailand indicate that tourists are increasingly interested in new experiences in traveling and exploring off-the-beaten-path destinat ions. The top three most popular new destinations in Thailand are: 1) Mae Hong Son: A northern province with a 149% increase in accommodation searches compared to the same period last year. Part of this popularity is due to Pai District, which attracts tourists with its beautiful nature, interesting local culture, and a variety of tourist activities. 2) Trang: A southern province with a 143% increase in accommodation searches, with 46 beautiful beaches and islands, especially Koh Kradan in Trang Province, which was ranked the best beach in the world by World Beach Guide 2023. Trang is also the location where the famous dinosaur movie 'Jurassic World' was filmed, which adds to the province's appeal. 3) Ayutthaya: A former capital of Thailand, full of ancient sites and a long history, has seen a significant increase in interest, showing that tourists are increasingly placing importance on cultural tourism. Including Satun, Phetchaburi, Narathiwat, Rayong, Kalasin, Buriram, and Songkhla, respectively (based on Airbnb search data in Thailand in the first quarter of 2023 for stays in June and July 2023 compared to search data in the first quarter of 2024 for stays in June and July 2024) Meanwhile, provinces in other regions have also seen an increase in popularity, such as the Southern region: Narathiwat in particular saw an 87% increase in accommodation searches, with tourists interested in pristine nature, beautiful beaches and unique culture; and the Northeast: Kalasin, Buriram and Sakon Nakhon saw an increase in accommodation searches, with Kalasin seeing an increase of more than 80%. In addition, the data shows a growing trend in searching for accommodation on Airbnb, with tourists increasingly using digital platforms to plan their trips, in line with the operations of the Tourism Authority of Thailand (TAT), which recently collaborated with LINE Company (Thailand) Co., Ltd. to offer products and services via the website https://amazingthailand365.tourismthailand.org with a 'Trip Planning System' function t hat uses Generative AI technology to help plan trips that suit each person's needs, and a 'Tourist Calendar' function that collects information on festival activities and tourist attractions in attractive cities nationwide. It has also collaborated with LINE Shopping to collect shops from over 1,000 tourism industry operators and organize special activities for tourists to purchase travel vouchers at special prices, including 11 baht, 22 baht, 33 baht, 44 baht, and 55 baht, covering a variety of tourism products from leading tourism operators, which will be held every Friday, starting from Friday, August 23 - September 13, 2024. Those interested can view more details at the website https://amazingthailand365.tourismthailand.org, Facebook page: Tourism News TAT ??https://www.facebook.com/thaitourismnews and LINE Official Account: @amazing365. 'The Prime Minister has accurately captured the popularity of tourism, significantly stimulating Thai tourism when compared to the tourism figures of the previous year, in terms of the number of foreign tourists, Thai tourists, and income to the country. Supporting groups of attractive cities and using digital technology are other tools to facilitate and promote tourism in a modern way, meeting the needs of the new generation, and laying the foundation for Thailand to be fully prepared for the digital age, as well as being an opportunity to push Thailand to become a regional tourism hub and a destination for tourists around the world,' said Mr. Chai.-319. Source: Thai News Agency
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