Situbondo:The Ministry of Trade is actively working to improve the quality standardization among micro, small, and medium enterprises (MSMEs) in East Java, specifically in the regions of Banyuwangi, Bondowoso, and Situbondo. An outreach program on trade standardization was conducted from November 6 to 8, 2026, training approximately 300 MSMEs and regional stakeholders on maintaining product quality and understanding the requirements of domestic and export markets.
According to Ministry of Trade of the Republic of Indonesia, this initiative is part of the Ministry's "From Local to Global" program, aimed at equipping local businesses to market superior regional products more effectively. The program, carried out in collaboration with local governments, seeks to enhance the export potential of MSMEs by ensuring consistent product quality and meeting market requirements.
The Director General of Consumer Protection and Trade Order, Moga Simatupang, highlighted that maintaining product quality is crucial for MSMEs to gain buyer trust and succeed in the export market. Additionally, the Ministry has launched the Quality Information Self-Service (LAMANSITU) portal, providing businesses with information on technical requirements and product quality standards necessary for entering foreign markets.
In Situbondo, Prio Andoko, Head of the Cooperatives, Industry, and Trade Office, emphasized that meeting quality standards is vital in overcoming challenges such as accessing financing and establishing business partnerships. Meanwhile, in Banyuwangi, Yuswan Bakhtiar noted the region's active export sector and the importance of product quality in preparing more MSMEs for global markets.
Sandy Ade Permana from Bondowoso underscored the significance of controlling the production process to maintain consistent quality, while Irma Tasti from the Ministry of Trade encouraged MSMEs to focus on customer needs for product improvement. The training also introduced participants to the LAMANSITU portal and provided information on testing, calibration, and certification services.
Heru Prayitno from the UMAMI association and Indah Anggraeni of PT Ienda Nusantara Indonesia both stressed the importance of maintaining quality and the role of government support in preparing for export. Participants like Zainal from Bondowoso expressed appreciation for the training's role in helping businesses innovate and grow their market reach.
The program aims to equip MSMEs in East Java with the knowledge and tools necessary to enhance product quality and explore new markets, ensuring they remain competitive both domestically and internationally.
Source Ministry of Trade of the Republic of Indonesia