Ministry helping local fashion players expand reach to global markets

Jakarta – The Tourism and Creative Economy Ministry is extending full support to local fashion industry players to help them expand their reach globally.

The Indonesia and Art Festival (IFAF) will participate in the upcoming New York Indonesia Fashion Week 2023 on February 11.

“New York is not only a center for fashion, but also for global trade and finance,” Tourism and Creative Economy Minister Sandiaga Salahuddin Uno noted in an official statement received here on Tuesday.

The participation is expected to help expand international connections and markets for Indonesian fashion industry players, especially in New York, the United States, Minister Uno said.

Some designers who are scheduled to take part in the event include Defrico Audy X Bombana, Lady Dahlia, Zuebarqa by Benz, Yumna Shiba, Eva Yasul, Fenta House by Feny Ardian, Anggodo, Defrico Audy X Goa, Faisal Fatich X Bagus Indonesian Boutique, and Hanny Lovely.

Ansania Premium X Kantiss, Layka by Fitria, Arunika Dewi X Malik Moestaram, Defrico Audy X Buton Tengah, Rudi Sularso X Bagus Boutique, Dechantique by Ning Santoso, and Erena Chebes Couture will also join the event.

The New York Indonesia Fashion Week is expected to serve as a platform for local fashion industry players to broaden their horizons, including in terms of product design, the minister said.

“By broadening their horizon, (surely) they have connections, experience so that the designs they create can grow in variation and become more bold,” he noted.

Director of the fashion, design, and culinary creative industries at the Tourism and Creative Economy Ministry, Yuke Sri Rahayu, said that one of the ministry’s supports for Indonesia and Art Festival’s participation in the New York Indonesia Fashion Week is given through ministry’s weekly event, Weekly Brief with Sandi Uno, on Monday.

Source: Antara News