Bangkok: Minister Suchart Tancharoen, in his capacity as the supervisor of MCOT Public Company Limited, emphasized a strategic approach towards adapting to the evolving media landscape during his visit to the company's operations. He provided key policy directives aimed at addressing the challenges facing the media business, particularly in the television sector.
According to Thai News Agency, Mr. Suchart, accompanied by his team, was welcomed by Mr. Phatiyuth Jaisawang, Acting Director-General of MCOT, along with the board and executives of the company. The discussions centered around the current state of MCOT's operations across various platforms, including television, radio, online media, and emerging business ventures. The focus was on setting development guidelines to navigate the changes in the media industry while maintaining a commitment to producing quality content.
Mr. Suchart highlighted the necessity of revising the strategic business plan to address the downturn in the television media business. He advised on minimizing unnecessary costs through outsourcing where feasible and leveraging existing revenue-generating ventures. There was also an emphasis on the potential development of assets to maximize benefits and the importance of a careful approach to organizational restructuring to retain valuable personnel.
Additionally, Mr. Suchart underscored the importance of exploring new income streams from television and radio, which continue to hold audience interest. He urged the company to uphold high standards in media production, focusing on content that benefits society, combats misinformation, and showcases cultural strengths.