Bangkok: The government has announced an expansion of the “Half-Half Plus” scheme, now applicable to massage parlors and small service establishments nationwide. This initiative aims to bolster the grassroots economy and ensure that small businesses can access their entitlements effectively.
According to Thai News Agency, Ms. Lalida Periswiwattana, Deputy Government Spokesperson, disclosed that starting October 29, 2025, citizens will have broader access to the “Half-Half Plus” program. Under the leadership of Prime Minister Anutin Charnvirakul, the government has increased the scope to include small service businesses that are part of the state tax system. This expansion is designed to ensure that community-based entrepreneurs benefit from this measure.
The “Half-Half Plus” program is not just limited to restaurants and retail shops. It now allows for co-payment options at participating Thai massage parlors, barbershops, beauty salons, laundromats, car washes, appliance repair shops, and other daily service providers. Payments can be made easily and securely through the G-Wallet app, similar to transactions at regular stores.
Ms. Lalida emphasized that this initiative is a component of the government’s strategy to boost the grassroots economy and generate income for small businesses, which are integral to the community economy. By extending eligibility to a wider range of service businesses, the program aims to enhance citizens’ access to their rights and increase income for small entrepreneurs, thereby promoting continual local economic development.