Bangkok: 'Vending machines' are emerging as a significant trend in the retail sector, projected to generate tens of billions in revenue in 2024. Consumers will benefit from 24-hour access to products, with multiple payment options, including both cash and digital methods.
According to Thai News Agency, the Department of Business Development highlighted that there are currently 760 juristic entities operating vending machines, with a combined registered capital of 5.962 billion baht. The sector is set for continued growth, as evidenced by the anticipated 34.74% increase in revenue in 2024, reaching 10.156 billion baht, up from 7.538 billion baht in 2023.
The vending machine business caters to the evolving behavior of modern consumers and presents a significant opportunity for entrepreneurs to secure a steady income stream. The highest profit in the past three years (2022-2024) stood at 975 million baht. Foreign investments have played a role, totaling 619 million baht, which represents 10.38% of the total investment. The top investors are from Hong Kong, with 455 million baht, followed by the Cayman Islands and Austria, contributing 76 million baht and 27 million baht, respectively.
Key factors propelling the growth of this sector include the convenience of round-the-clock product access and diverse payment methods, with QR codes being the most popular. Strategic placement of vending machines in major cities like Bangkok, Chiang Mai, and Phuket, coupled with technological advancements such as AI and digital payments, are pivotal. The expansion of product categories to include niche items like health foods and fresh fruits also contributes to this upward trajectory.
Investment avenues in this sector are varied, allowing entrepreneurs to either invest independently, enter franchise agreements, lease machines, or co-invest with partners. The advantages of engaging in the vending machine business include low initial investment, no requirement for employees, and the potential for continuous revenue without time constraints.
The business landscape continues to expand, with the registration of 86 new businesses in 2024, marking a 56.36% increase from 2023. In the first seven months of 2025, 13 new businesses have been registered, with a total registered capital of 15.56 million baht. The majority of these businesses are small-scale, comprising 95% of the total, whereas medium and large enterprises account for 3.95% and 0.79%, respectively.
The Department of Business Development advises businesses to adapt their strategies to remain competitive. Recommendations include enhancing product and service quality, ensuring payment systems are operational, offering promotions and membership programs, selecting optimal locations, and innovating services to expand the consumer base. This business model is poised to drive the grassroots economy, facilitating easier market access for small businesses.