Bangkok, Foreign publisher booths In the very lively National Book Week! Thai-International readers Crowds of feet applauding. There is a free language teaching book. Genuine copyrighted children’s picture books are hard to find. Parents give importance to strengthening their children’s language skills. Meanwhile, Thai YA novels are booming! Chinese readers flock to buy
Ms. Duangporn Suthisomboon, Vice President for Foreign Affairs The Publishers and Booksellers Association of Thailand (PUBAT) revealed that world-class publishers place great importance on the Thai book market. They participated in booths at the 52nd National Book Week and the 22nd International Book Week, 9 countries, 11 companies, totaling 18 booths, such as England, Taiwan, Japan, China, Ukraine, etc., to present books, culture, printing technology. and language teaching Because nowadays there are hardly any booths selling directly to readers at book fairs in the world. Because it’s mostly business-to-business sales. At the same time, we
also want to look at the atmosphere and trends of the Thai book market, which still reads books in hard copy, unlike many countries around the world. and want to study what genres of books Thai readers like to read most In order to go back and plan the production to meet the needs and bring it back to the booth in the book next time.
‘Thai parents and guardians give importance to strengthening their children’s foreign language skills. Make booths for foreign publishers at National Book Week received a lot of attention Because some books are not sold in Thailand. And there are places that are very cheap and can’t be found in other places,’ Ms. Duangporn said.
In this regard, foreign publishing booths This event received a very good response from both Thai and foreign readers. especially language teaching books Picture books for children, authentic copyrights from foreign countries and toys to enhance skills Because it is cheap And there are many types to choose from. Some of which are very hard to find in Th
ailand. And the publishing booths from Taiwan received special attention as well. Because there was a display of children’s story picture books in two languages, Thai-Chinese, which was a collaboration between a famous Thai illustrator and a Taiwanese writer. Under the support of the Taiwan government To present the culture in the same book The outstanding books include Preeda Panyachan’s picture book Traveling to Find Friends and Cheewan Wisasa’s fun day picture book, which although not yet available for purchase, can be read online. www.ttpicbook.visionthai.net
In addition, it was found that foreigners Both being a tourist and living in Thailand There was a lot of interest in participating in the event. Especially Chinese people who come to buy YA novels. Works of Thai writers Both old book covers that have been released and new book covers. Because I have been following the works of books that have been produced as series before. and like the content New and interesting presentation format Makes people in
terested in buying more books to read and collect. This is equivalent to passing on another important form of Thai soft power culture.
Mr.Sanjee De Silva, owner of the BANGZOLL Books booth from England, said he is interested in the Thai book market. Because it is a good growth trend. Meanwhile, Thai readers still prefer books in different formats. from other countries’ markets which turned their attention to reading through E-Books more
‘First time attending a book fair in Thailand which received a very good response. Because Thai people still read books in print. Parents are more interested in buying foreign language books to read than in other countries. who have attended the event It can be said that the response is very good. Meanwhile, the Thai book market is a very large market. and has a good growth direction Next year, they will come back to join the booth again,’ said Mr. Sanjee.
The 52nd National Book Week and the 22nd International Book Week will be held between 28 March – 8 April 2024 from 10:0
0 a.m. – 9:00 p.m. at Hall 5-7, LG Floor, Queen Sirikit National Convention Center. See more details at the Thai Book Fair page.
Source: Thai News Agency