Bangkok: Sruang, Minister of Tourism, has announced the launch of seven activities aimed at promoting Thai tourism throughout the year, eliminating the concept of seasonal tourism. The goal is to elevate Thailand's status among the top global destinations for tourists.
According to Thai News Agency, at the opening of the Thailand Summer Festivals, Mr. Surawong Thienthong, Minister of Tourism and Sports, emphasized the success of the previously announced Thailand Festival from 2024 to early 2025 in attracting tourists and boosting the tourism economy. However, he stated that further efforts are necessary, with the declaration of "Amazing Thailand Grand Tourism and Sports Year 2025" to solidify Thailand's position in the global tourism sector. Despite challenges faced in the past, the government has been working to reassure all stakeholders that negative perceptions are unfounded.
Mr. Surawong announced that Thailand would no longer distinguish between high and low tourist seasons, instead promoting a continuous tourism season throughout the year, highlighted by the 'Amazing Thailand Grand Tourism and Sports Year 2025'. The activities, planned from March to September, span seven months and include the Songkran Festival, Pride Festival, cultural, music, sports, food, and Art and Creativity Festival. These events aim to enhance the appeal of traditional Thai festivals on a global scale by integrating world-class events, thereby boosting domestic and international tourism.
Mr. Surawong highlighted key activities, such as Thailand's hosting of the MotoGP competition in March in Buriram Province, marking a significant step for the country. Additionally, the International Kite Festival in Pattaya and the International Music Festival in Chonburi are planned to continue through May. These events, in collaboration with the Ministry of Culture, will blend traditional cultural practices with contemporary festivities.
In April, the grand Songkran Festival will feature a large-scale parade at Sanam Luang from April 11-15. The Soft Power Subcommittee on Festivals aims to place Songkran among the top 10 global festivals. The Maha Songkran festivals will occur nationwide, encouraging participation across provinces.
May and June will feature a grand procession for Buddhist Lent, while August will see Thailand hosting the 2025 FIVB Volleyball Women's World Championship, with 32 countries competing in four Thai provinces. August will also include Pride Month celebrations with a water parade.
"I want Thailand to be the 5th tiger and be at the top of the world in terms of tourism. I sincerely hope that throughout the 7 months, Thai people will be good hosts," stated Mr. Surawong.