Bangkok: KTO joins hands with KTC to launch a new campaign, hoping to attract Thai people to Korea.
According to Thai News Agency, the Korea Tourism Organization (KTO) and Krungthai Card Public Company Limited (KTC) have collaborated to introduce the 'Unique Korea, Experience Yours' campaign. This initiative aims to capture the growing trend of independent travel among Thai tourists to Korea, especially those interested in K-pop, K-drama, K-beauty, and K-food.
Ms. Kim Se-hee, Deputy Director of KTO, highlighted that in 2024, around 323,000 Thai tourists traveled to Korea, with over 82% opting for self-designed travel experiences. The campaign offers a special promotion allowing Thais to explore cities beyond Seoul, with privileges to visit two cities for the same price. Tourists purchasing flights from Bangkok to Seoul can avail domestic flights to locations such as Busan, Jeju, Daegu, or Ulsan. The campaign also includes tailored experience packages for diverse travel interests.
Ms. Arinchaya Lertwattanachai, Marketing Manager of KTO, emphasized the partnership's goal to showcase the charm of various Korean cities. Meanwhile, Ms. Warittha Pattanarat, Chief Marketing Officer at KTC, underscored the successful seven-year collaboration with KTO, marked by over 30 campaigns to bolster tourism between the two countries. She expressed confidence that this campaign would enhance the tourism sector and cater to diverse travel preferences.
KTC credit card members have shown increased spending on trips to South Korea from January to April 2025, with health and beauty, department store shopping, and fashion clothing being the top categories. Members can book travel through KTC World Travel Service from May 15 to December 10, 2025, for travel until December 31, 2025, and enjoy special privileges including flight promotions and city packages. These packages offer options such as Seoul-Busan and Seoul-Jeju Island trips, with specific inclusions and limitations on availability.