Bangkok: Ji Suthirak has clarified on behalf of May Wasana following the revelation that mentioning the names of popular artists Jackson Wang and BamBam contributed to an impressive sales increase of 60 million baht.
According to Thai News Agency, the collaboration between actor Jee Suthirak and businesswoman May Wasana, alongside southern country singer Jenny Ratchanok Suwannaket during the Jenny Festival, resulted in merchandise sales reaching 35 million baht. However, Jee Suthirak admitted that participating in the livestream event was challenging. She felt unable to keep up with the fast-paced environment and struggled to sell products effectively. Her role was more about supporting the team and familiarizing herself with the products rather than aggressively pushing sales. Despite facing order cancellations of about 20-25%, she valued the experience for the exposure it provided and emphasized the importance of positive energy and teamwork during such events.
The sales strategy took an interesting turn when May Wasana suggested a campaign involving Korean artists like Jackson Wang and GOT7’s BamBam, aiming for a 60 million baht target. This sparked mixed reactions online. Ji Suthirak explained that the idea was part of creating an engaging brand campaign that resonated with consumers. She expressed that while the intention wasn’t solely to boost sales, the initiative was to create an enjoyable experience for the brand and its audience. She noted that the campaign’s success relied on many factors beyond her control and that her focus was on her upcoming movie project, set for release next year. Ji Suthirak concluded by acknowledging the unique nature of these events in Thailand and promised to provide updates as they develop.