US still viable market for Indonesian food products amid pandemic

Jakarta (ANTARA) – There is still scope for growth in the demand for food and beverage products from Indonesia in the American market amid the coronavirus pandemic, said Kasan, director general of National Export Development, Ministry of Trade.

He made the statement during an interactive discussion on ‘Strategies to Win Market Competition in American Food and Beverage Market’.

“As consumers’ attention grows toward hygienic products that are beneficial for the immune system, there need to be special strategies (implemented) in marketing products that are innovative and have high quality, in order to win the competition in the international market, including in the United States of America,” he said in a statement received here on Thursday.

Aside from maintaining product quality, he continued, other aspects that need to be focused on include accessible and secure funding programs for businesses. Exporters and importers would need funding to expand their markets, especially in the US, he noted.

“A high demand and a significant growth rate makes the American market the main export destination for food and beverage producers in various countries, which makes the market very competitive and tight,” he added.

Meanwhile, Indonesian cosmetics brand Mustika Ratu’s representative for the North American region, Julie Wahono, said the company will continue to take steps to support government policy in advancing Indonesia’s economy.

“One of which (is) through export activities and following every policy and regulation that has been set by each destination country’s government,” she stated. (INE)



Source: Antara News