Tourism ministry prepares program for recovery of Sunda Strait tourism

Jakarta (ANTARA News) – The Tourism Ministry and stakeholders have prepared several plans of action to speed up the recovery of tourism in Banten and Lampung following a deadly tsunami in the Sunda Strait on December 22, 2018.

Every deputy in the Tourism Ministry has prepared a plan of action for the recovery of the Sunda Strait tourism, Guntur Sakti, a spokesman of the ministry, noted in a statement, here, Thursday.

The plans of action will be coordinated by relevant institutions and tour and travel operators.

Tourism Minister Arief Yahya will officially open a coordinating meeting on Strategy of Tourism Recovery in Post Sunda Strait Tsunami to be held in Anyer, Pandeglang, Banten Province, on January 11, 2019.

The recovery program is expected to last from January 11 to April 12, 2019, to be followed by a normalization program from April 12 to December 31, 2019.

The recovery program will involve the Banten and Lampung authorities and stakeholders in the tourism industry.

As part of the recovery program, the Tourism Ministry will organize 23 activities nationally and internationally. Of the 23 activities, 20 will be held in Indonesia and three in Malaysia.

The activities will focus on Branding, Advertising, and Selling.

For branding, the ministry will use hashtags #ExcitingBanten and #TheTreasureOfSUmatra. For advertising, the ministry will advertise on all media platforms, informing that several parts of Banten and Lampung are not affected by the tsunami.

Moreover, the ministry will offer tourism packages at various tourism market events, farm trips, and road shows, Adela Raung, assistant to the ministrys deputy in charge of marketing, stated.

The Secretary General of the Indonesian Association of Restaurants and Hotels lauded the recovery program to be launched by the tourism ministry.

Promotion of Anyer and Carita, Bantens tourism icons that are not affected by the tsunami in Banten, will speed up the recovery program, he added.

Source: ANTARA News