Daily Archives: January 24, 2019

Facebook Certifies DoubleVerify To Manage Brand Safety

Gives advertisers streamlined brand safety controls across Facebook inventory

NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) — DoubleVerify (“DV”) the leading independent provider of marketing measurement software and analytics, today announced that it has been certified for Facebook’s Brand Safety capability within the Facebook Marketing Partners (FMP) program. Certification will expand and deepen DV’s brand safety protection across Facebook’s in-stream video inventory, Instant Articles and Audience Network.

DV clients will benefit from the same comprehensive coverage on Facebook as they do across other buying platforms – including the ability to monitor 75+ content avoidance categories, create site and app override lists, and target away from undesirable apps.

“Protecting brand reputation is critical for large digital advertisers,” said Wayne Gattinella, CEO of DoubleVerify. “We share Facebook’s commitment to maintain a trusted and transparent marketplace, and we’re excited about this new initiative.”

Facebook has developed a unique automation API that will enable deeper integration between Facebook and the DoubleVerify platform, allowing direct, timely access to Facebook’s information. As a result, through the API, DV will be able to centralize brand safety setup and management, and automate blocklist updates to Facebook – providing comprehensive brand safety protection while saving buyers time and administrative effort.

DV has partnered with Facebook since October 2017 for viewability and fraud protection. This deeper integration extends objective, third-party measurement of viewability, brand safety and fraud/SIVT across Facebook ad inventory, giving global advertisers clarity and confidence in their digital investment.

About DoubleVerify

DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at www.doubleverify.com

Media Contact
Chris Harihar of Crenshaw Communications, on behalf of DoubleVerify
chris@crenshawcomm.com
212.367.974

INVNT Boosts Offering with Launch of New Content Agency

NEW YORK, NY, Jan. 24, 2019 (GLOBE NEWSWIRE) — INVNT, the global live brand storytelling agency™, has bolstered its offering with the launch of HEVĒ, a collaboration agency dedicated to crafting ‘Performance Content’ that is narrative-led, innovation-inspired, data-fueled and designed to deliver higher levels of engagement and value for its partners.

Two-time Emmy and three-time Webby award winner, Chris Hercik, will lead HEVĒ as CEO. Hercik was the former Chief Creative Officer and co-founder of Meredith-owned branded content shop, The Foundry.

HEVĒ will operate as a collaborative of proven creators, strategists, innovators and producers, under a flexible business model designed to cut through layers and increase quality and impact for brand and media partners.

Hercik, CEO, HEVĒ, said: “I’ve spent my career dreaming up and delivering big, bold, emotional stories that channel the DNA of brands. Now, in partnership with INVNT, HEVĒ will combine that hard-hitting creative work with the latest in predictive analytics, enabling us to efficiently and effectively deliver the right message to the right audience, in the right way, right place and right time, every time. Yet still unafraid to be just a little bit wrong in the pursuit of a great idea.”

Scott Cullather, CEO, INVNT said: “While HEVĒ will grow independently within INVNT, it is structured to both complement and enhance our overall offering for clients. This means brands and organizations can now leverage both INVNT and HEVĒ to create stronger, more meaningful relationships with their most important audience segments, across every touchpoint.

“We launched INVNT in 2008 to fulfil an unmet need in the live events business, and we see a similar opportunity with HEVĒ. INVNT creates powerful live experiences that bring people together and move them emotionally; HEVĒ creates experiences that engage people in their home, in the palm of their hand, in that intimate space that is all about personal choices. Both are about influencing people to allow brands into their hearts.”

Paul Blurton, Chief Creative Officer, INVNT, explained further: “It’s pronounced ‘heavy,’ and we love it, because everything about this is storytelling with substance. If we’re honest, there’s too much content out there, a lot of it frivolous and fly-by-night. HEVĒ is the counterpoint to all of that. Chris is a legit creative heavyweight, who only surrounds himself with other heavy-hitters. So, we’re confident that HEVĒ will create and deliver brand stories that land with a thump, that carry real weight. For this reason, the HEVĒ brand will unite under INVNT’s mantra and battle cry, ‘Challenge Everything.’ Make no mistake, HEVĒ is a challenger brand in the branded content space, designed to disrupt.”

Hercik will report in to Blurton, and more broadly to INVNT’s board of directors, chaired by Cullather.

About INVNT
Founded in 2008 by Scott Cullather and Kristina McCoobery, INVNT is the global live brand storytelling agency™. The company’s ‘challenge everything’ positioning statement helps clients including General Motors, Grant Thornton, Merck, PepsiCo, Samsung and Subway – share their stories – live – with every audience that matters. ‘The tribe’ is INVNT’s diverse, talented and creative team behind the stories and brand experiences that people just can’t stop talking about. INVNT’s offices are strategically located in New York, London, Sydney, Detroit, San Francisco, Washington D.C., Stockholm and Singapore. For more information visit www.invnt.com

About HEVĒ
Established in 2019, HEVĒ is a creative and content collaboration agency that specializes in narrative-led, innovation-inspired, data-fueled ‘Performance Content’ designed to deliver higher levels of engagement and value for brands and organizations. HEVĒ is led by two-time Emmy and three-time Webby award winner Chris Hercik. Based in New York City, HEVĒ is a collaborative of creators, strategists, innovators and producers, combined for the first time with the latest in predictive analytics.

Attachments

Brea Carter
INVNT
+1 09176336171
bcarter@invnt.com

Landmark 100,000 green affordable homes initiative for Kenya moves forward

President Kenyatta said the partnership with UNOPS paves the “way for adequate, decent, and affordable housing for Kenyans”.

Copenhagen, Denmark, Jan. 23, 2019 (GLOBE NEWSWIRE) —

Vous trouverez ci-joint le communiqué de presse en français.

  • Agreement signed between the government of Kenya, UNOPS and partners hopes to deliver at least 100,000 affordable, sustainable homes nationwide
  • UNOPS and its partners aim to attract $647 million worth of investment in the project
  • UNOPS and the government of Kenya to deliver mass affordable housing project across the country with a focus on sustainability.
  • UNOPS to invest $10 million in seed funding to kickstart investment
  • The project has a total estimated gross development value of around $4.7 billion

UNOPS landmark affordable housing agreement with the government of Kenya has taken a major step forward this week, following further details of the project announced by Executive Director Grete Faremo in New York.

As part of the agreement, UNOPS and its partners will seek to attract $647 million worth of investment to deliver at least 100,000 affordable and sustainable homes across the country.

The project will provide significant employment opportunities for local communities nationwide and help to alleviate the housing crisis in Kenya.

The agreement is a major milestone in UNOPS commitment to fostering innovative financing for the Sustainable Development Goals (SDGs), and will help the government of Kenya open access to sustainable, affordable and environmentally sound housing for its citizens.

UNOPS Executive Director, Grete Faremo said:

“Thousands of people in Kenya will be able to benefit from sustainable and affordable homes.

“By reducing the investment risks of development activities, we are helping to bring about new partnerships between the private and public sectors.

“The knock-on effect means unlocking new opportunities and providing jobs for local communities, which all helps drive progress towards the SDGs”.

The 100,000 houses are to be constructed using green technologies and energy-efficient solar rooftops, while the implementation work will include local equipment, skills and expertise. The needs of local communities will be a key priority of the project, through the inclusion of public facilities including children’s playgrounds, schools and community halls.

In a previous statement on the project, President Uhuru Kenyatta said:

“We are very excited about this project [with UNOPS] and we look forward to unlocking similar partnerships that will allow us to fulfil our duties as leaders and pave the way for adequate, decent, and affordable housing for Kenyans”.

UNOPS Social Impact Investment Initiative (S3i) seeks to de-risk infrastructure investment projects in an effort to help attract financing from the private sector to national development agendas. Projects selected are subjected to a rigorous due diligence process that will ensure a positive environmental, social and economic impact, with a financial return.

Notes:

About UNOPS

UNOPS mission is to help people build better lives and countries achieve peace and sustainable development. We help the United Nations, governments and other partners to manage projects, and deliver sustainable infrastructure and procurement in an efficient way. Read more about UNOPS: www.unops.org

About UNOPS Social Impact Investment Initiative (S3i)

UNOPS S3i seeks to de-risk and structure infrastructure investment projects in an effort to help attract financing from the private sector to national development agendas. Projects selected are subjected to a rigorous and comprehensive due diligence process that will ensure a positive environmental, social and economic impact, with financial returns for private sector investors.

Attachment

Tom Collins
UNOPS
+4592437464
tomco@unops.org

Landmark 100,000 affordable homes initiative for Ghana moves forward

President hails agreement: “New dawn for Ghana and our citizens”

Copenhagen, Denmark, Jan. 23, 2019 (GLOBE NEWSWIRE) —

Vous trouverez ci-joint le communiqué de presse en français.

  • Agreement signed with the government of Ghana, UNOPS and its partners hopes to deliver at least 100,000 affordable homes nationwide.
  • UNOPS and its partners aim to attract $436 million worth of investment.
  • UNOPS to invest $11 million in seed funding.
  • Project has an estimated gross development value of $5.3 billion.
  • Project will last six to ten years, providing 3,000 job opportunities for local communities.

UNOPS landmark agreement with the government of Ghana has moved forward this week with the Executive Director, Grete Faremo’s announcement this week in New York. As part of the agreement, UNOPS and its partners seek to attract $436 million worth of investment to deliver at least 100,000 affordable homes across the country.

The project, which will last between six and ten years, will also provide job opportunities for local communities nationwide and help towards alleviating the housing crisis in Ghana.

The agreement is a major milestone in UNOPS commitment to fostering innovative financing for the Sustainable Development Goals (SDGs), and will help the government of Ghana open access to sustainable, affordable and environmentally sound housing for its citizens.

UNOPS Executive Director Grete Faremo said:

“There is great potential to improve access to sustainable and resilient housing for thousands of people in Ghana.

“At the same time, this project will work to boost livelihoods and the local economy.

“The knock-on effect means unlocking new opportunities and resources for local communities, which helps drive progress towards the SDGs”.

The 100,000 houses are to be constructed using energy-efficient solar rooftops, and manufactured locally, which will provide up to 3,000 jobs for local people.

In a previous statement on the project, President Nana Akufo-Addo said:

“I believe we are all well aware of the challenges Ghana, and most of Africa, faces when it comes to the provision of decent, well-planned and organized housing for our citizens. The difficulty in addressing this on-going challenge has led to a huge housing deficit in our country.

“I believe that with the signing of this project agreement, we shall be ushering into existence a new dawn for Ghana and our citizens”.

UNOPS Social Impact Investment Initiative (S3i) seeks to de-risk infrastructure investment projects in an effort to help attract financing from the private sector to national development agendas. Projects selected are subjected to a rigorous due diligence process that will ensure a positive environmental, social and economic impact, with a financial return.

Notes: 

About UNOPS

UNOPS mission is to help people build better lives and countries achieve peace and sustainable development. We help the United Nations, governments and other partners to manage projects, and deliver sustainable infrastructure and procurement in an efficient way. Read more about UNOPS: www.unops.org


About UNOPS Social Impact Investment Initiative (S3i)

UNOPS S3i seeks to de-risk and structure infrastructure investment projects in an effort to help attract financing from the private sector to national development agendas. Projects selected are subjected to a rigorous and comprehensive due diligence process that will ensure a positive environmental, social and economic impact, with financial returns for private sector investors.

Attachment

Tom Collins
UNOPS
+4592437464
tomco@unops.org