Daily Archives: December 13, 2018

DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands

DV expands its partnership with YouTube to identify off-brand content, enabling measurement of Authentic ImpressionⓇ delivery

NEW YORK, Dec. 13, 2018 (GLOBE NEWSWIRE) — DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics, today announced an expanded partnership with YouTube to deliver brand safety and suitability measurement for campaigns run on the platform. The partnership drives greater campaign transparency and unlocks potential performance for advertisers wishing to avoid unsuitable content or categories of lesser relevance to the brand.

“We are excited to enter a new phase of partnership with YouTube,” said Wayne Gattinella, CEO of DoubleVerify. “Today, brand suitability is a core advertiser expectation – across all media types and buying platforms. With our expanded partnership, DoubleVerify is ensuring brand suitability on the world’s leading online video platform.”

YouTube advertisers will now benefit from DV’s best-in-class Brand Safety and Suitability coverage, providing a consistent, third-party verification methodology aligned with their broader media measurement efforts. Advertisers will receive detailed insights into the appropriateness of the media on which their video campaigns are running, creating a continuous feedback loop that improves campaign targeting.

Specifically, Brand Safety and Suitability controls give advertisers access to DV monitoring against 11 categories that can severely challenge brand safety, such as violence, hate speech and pornography.

Also, advertisers can opt into 10 additional Brand Targeting categories, such as pets, automotive and travel – based on relevance to the brand.

“We are giving advertisers comprehensive intelligence and actionable insights to help them avoid off-brand media,” added Gattinella. “Whether content is damaging to brand equity or simply irrelevant, we are helping advertisers maximize campaign success on YouTube.”

DoubleVerify’s best-in-class content classification system extends across devices – mobile, desktop and CTV – and 20 different languages. Brand Safety and Suitability controls are available via DoubleVerify’s flagship service and performance platform, DV Pinnacle® – for YouTube Auction and YouTube Reserve inventory, including TrueView, Bumper Ads and Google Preferred.

In October 2016, DoubleVerify and YouTube partnered for viewability and fraud measurement across the platform. The addition of brand safety and suitability lets DV measure delivery of the DV Authentic Impression® – a proprietary, MRC-accredited metric of media quality and effectiveness – on YouTube. To be counted as Authentic, an impression must be fully viewed, by a real person, in a brand-suitable environment.

For more information on how to incorporate DoubleVerify with YouTube on digital ad campaigns please contact sales@doubleverify.com.

About DoubleVerify

DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at doubleverify.com.

PR Contact:
Chris Harihar of Crenshaw Communications, on behalf of DoubleVerify
chris@crenshawcomm.com
212.367.9748

FROM CUTE TO CONFIDENT: MARY KAY INC. TALKS PINK AT THE MUSEUM AT FIT

Mary Kay Inc. and The Museum at The Fashion Institute of Technology Partner for a Pink-Centric Panel Discussion in Conjunction with Special Exhibition ‘Pink: The History of a Punk, Pretty, Powerful Color’

NEW YORK, N.Y., Dec. 13, 2018 (GLOBE NEWSWIRE) — From pink makeup compacts to the iconic pink Cadillac, global beauty brand Mary Kay has been synonymous with the color pink for more than five decades. On December 13, 2018, Mary Kay will partner with The Museum at FIT (MFIT) to host a scholarly panel discussion, ‘Powerful Pink: From Cute to Confident,’ at the Katie Murphy Amphitheatre on the New York City FIT campus. Panelists include Luis Casco, Mary Kay Global Beauty Ambassador and celebrity makeup artist; Kate Greene, Vice President of Communications and Creative Direction at Givaudan and Karen Young, FIT adjunct professor and founder of The Young Group. The panel discussion will be moderated by Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc.

The scholarly panel discussion is in conjunction with MFIT’s special exhibition, ‘Pink: The History of a Punk, Pretty, Powerful Color,’ which is open to the public through January 5, 2019. Earlier this fall, in celebration of Mary Kay’s 55th anniversary, the global cosmetics powerhouse partnered with the fashion museum to unveil the special exhibition and honor the complex, multifaceted color while exploring its changing significance throughout history.

“We’re proud to partner with The Museum at FIT to discuss the impact and importance of pink in cosmetics, as part of its special exhibition,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “In 1963, Mary Kay Ash launched her dream company with her life savings of $5,000 because she believed in the potential of women and she believed in the power of pink!”.

MFIT’s ‘Pink: The History of a Punk, Pretty, Powerful Color’ exhibition features clothing dating from the 18th century to the present that spans the pink color spectrum and includes designer brands such as Christian Dior and Gucci. As part of this fashion retrospective, the exhibit seeks to question clichés and correct popular misconceptions, such as the idea that the color pink is childish or exclusive to women.

“The response to ‘Pink: The History of a Punk, Pretty, Powerful Color’ has been overwhelmingly positive and we’re delighted to continue our partnership with Mary Kay by hosting this panel to discuss the company’s signature color and the power of pink in cosmetics,” said Dr. Valerie Steele, Director and Chief Curator of The Museum at FIT. “Pink has a long and illustrious history in fashion and beauty, and this is sure to be a lively and educational event.

For more information about the panel discussion and to register attendance, click here.

About Mary Kay

At Mary Kay, success lies in our dedication to irresistible products, a rewarding opportunity and positive community impact. For 55 years, Mary Kay has inspired women to achieve their entrepreneurial goals in nearly 40 countries. As a multibillion-dollar company, we offer the latest in cutting-edge skin care, bold color cosmetics and fragrances. Discover more reasons to love Mary Kay at marykay.com.

About the Museum at FIT

The Museum at FIT, which is accredited by the American Alliance of Museums, is the only museum in New York City dedicated solely to the art of fashion. Best known for its innovative and award-winning exhibitions, the museum has a collection of more than 50,000 garments and accessories dating from the 18th century to the present. The museum’s mission is to educate and inspire diverse audiences with innovative exhibitions and projects which advance the knowledge of fashion. Visit fitnyc.edu/museum.

Attachment

Mary Kay Inc. Corporate Communications
Mary Kay Inc.
972-687-5332
media@mkcorp.com

Jakarta index opens higher, Rupiah stronger on Thursday

Jakarta (ANTARA News) – The Jakarta share prices rose with index up 0.4 percent to 6,140.87 points on Thursday opening trade.

The index of 45 most liquid shares traded at the Indonesian Stock Exchange rose 0.65 percent to 981.57 points.

? Meanwhile, the countrys currency rupiah opened stronger trading at the level of 14,537 per U.S. dollar gaining from earlier level of 14,601 per dollar.

Source: ANTARA News

CIMB-Principal Asset Management Group announces new Chief Executive Officer of ASEAN

KUALA LUMPUR, Malaysia & BANGKOK, Thailand & JAKARTA, Indonesia & SINGAPORE–(Antara/BUSINESS WIRE)– CIMB-Principal Asset Management Group today announced Juan Ignacio Eyzaguirre Baraona as the new Chief Executive Officer of ASEAN who will oversee businesses across the region including CIMB-Principal Asset Management Berhad and CIMB-Principal Islamic Asset Management Sdn Bhd in Malaysia, PT CIMB-Principal Asset Management in Indonesia, CIMB-Principal Asset Management Company Limited in Thailand and CIMB-Principal Asset Management Pte Ltd in Singapore. His appointment is subject to approvals by Malaysia’s Securities Commission and Immigration Department.

CIMB-Principal Asset Management group of companies are jointly owned by Principal Financial Group (Principal) and CIMB Group Holdings Berhad (CIMB). This is an exciting time for CIMB-Principal Asset Management as we grow our presence in Southeast Asia. Juan’s 30 years of leadership experience in asset management, banking, insurance and pensions will help us to strengthen our long-term savings, investments and retirement solutions across the region, said Pedro Borda, President of South Asia and India for Principal International.

Alejandro Echegorri, who served as Chief Executive Officer of ASEAN for CIMB-Principal Asset Management group of companies since March 2015 will assume a new role as Chief Investment Officer for Principal International in Asia effective February 2019.

In his new role, Alejandro will collaborate with investment teams throughout the CIMB-Principal Asset Management group of companies and across Asia to help Principal enhance our focus on delivering improved performance for our customers, stakeholders, and investors, said Luis Valdes, Chief Executive Officer and President, Principal International.

To find out more, visit www.cimb-principal.com.

About CIMB-Principal Asset Management Berhad

CIMB-Principal Asset Management Berhad, headquartered in Malaysia is a premier asset management company with regional investment capabilities. Established in 1995, it is one of the largest asset management companies in Malaysia, successfully growing operations across Singapore, Indonesia and Thailand.

The CIMB-Principal group of companies includes CIMB-Principal Islamic Asset Management Sdn Bhd in Malaysia, PT CIMB-Principal Asset Management in Indonesia, CIMB-Principal Asset Management Company Limited in Thailand and CIMB-Principal Asset Management Pte Ltd in Singapore.

The Group has MYR 80 billion in Assets Under Management as of October 2018, and is one of the largest asset managers in the region offering total asset management solutions. It manufactures and distributes a comprehensive range of unit trust funds, and manages customised portfolio mandates for corporations, institutions, government and pension funds. Its regionally integrated team of dedicated investment professionals offers expertise in equity, fixed income, cash management, and Shariah-compliant fund management though the CIMB-Principal Islamic Asset Management Company.

CIMB-Principal is jointly owned by CIMB Group, one of Southeast Asia’s leading universal banking groups; and Principal Financial Group, U.S.A., a Nasdaq-listed global financial services and leading Fortune 500 company.

Principal and symbol design and Principal Financial Group are trademarks and service marks of Principal Financial Services, In., a member of the Principal Financial Group.

Source: ANTARA News